I often find myself wondering why some shows are successful in spite of spotty numbers and others fall flat. I think one way is a willingness to sell out. One of the main summer shows I watch is Rizzoli & Isles, a crime drama based on the Tess Gerritsen books. The show is a very fun buddy flick that spends as much time on fashion and friendship as it does on murder. It also spends a great deal of time promoting products. I’m not talking about commercials.
I’m talking about product placement.
Google Rizzoli and Isles and among the links list directing you to TNT, you’ll find a link to Scholls. They are a sponsor of the show and you’ll see their products (along with many others) floating through many of the shows most poignant scenes. This isn’t a new practice, but devoting dialogue and sometimes even complete scenes to a product is pretty new. It is a way to make money that is without a doubt selling out, but is it wrong?
Some Thoughts:
- Tonight’s post is a palindromic number–not the first i’ve ever had, btw, but it is only the 3rd since I broke 1000. Silly nerd stuff.
- I am coming around to understand a woman’s sometime insatiable need for handbags.
- The Oklahoma State scandal is nothing we haven’t heard, fictionalized, and rationalized before. The sex makes it salacious, but the money is what is most familiar and common about the tale. We know players get paid at the college level. We know grades are fixed, we even know that sex is handed out like helmet stickers. We just don’t want to change our sport bad enough to make it stop. Case and point: Ohio State was in the penalty last year for numerous ‘supposed’ violations. This year, they are being cheered as potential national champions. Nobody cares about the rules. They care about the wins.