I keep on seeing AutoTrader.com. The appearance is almost subtle–like a fat ninja. The website keeps popping up in the shows I like. I saw it on Royal Pains. I saw it on Rizoli and Isles. I’m not talking about commercials here. I’m talking about scripted dialogue integrated into the storyline and driving the viewers towards autotrader.com. The reasoning behind this is simple: If the viewer identifies with the character and sees them experience the site, they might be more inclined to access the site and replicate the actions of the TV character. In each episode AutoTrader gave them a smashing deal. I’m beginning to wonder if this is the new direction of network and cable TV. If it is, does that take away from the artistry of the show? Are these shows even more commercial than in the past?