“Its always the simple that produces the marvelous” –Amelia Barr
I was thinking about Nike last night. It is interesting to me how people flock to labels because of what they believe the labels mean. Men wear Affliction as a representative symbol of their toughness. Women often don the bunny to show their naughty side. Nike is the same way. They have all of these commercials with professional athletes of all callings, and more recently showed a fat kid working hard as a representative of the Nike culture. That fat kid is the right idea. See, Nike has a chance to create a sense of unity the same way any ball club does. We are Nike as we are the Giants or the Knicks.
I’d like to believe that Skip Downing, student success guru, wears Nike and is part of that representative culture. See, Nike means athletic success, but it is supposed to mean effort and willpower. If we put the right people in front of the camera we will be able to shape what it means.