This article isn’t about any of that stuff. However, since you’ve read this far I ought to tell you that you kind of already get what the article is about: Click bait. The idea of click bait is to draw you to an article or website based on an enticing title which may or may not have anything to do with the what awaits you on the other end of that click. We are all drawn to intrigue. A question, a puzzle, a tease about what might have happened to someone we all respect or at least remain curious about. This is an insidious tactic that serves for little more than to line the pockets of those who get paid per click and denigrate the quality and level of trust we associate with news-styled information. Meanwhile we retreat deeper into our alcoves of truth only daring to peak out long enough to grab at snippets of information that look enough like the truth we know or care about in order to remain informed.
But are we informed?
Or instead do we fill ourselves with a heavy meal of foolish and useless information that serves only to distract us from improving as a species.
Or maybe I’m just a but ahead of the times or even behind them. I have many friends who are okay with the species eventually going instinct. In truth, that is part of the formula behind the zombie craze. We want to know if we deserve a fighting chance. Do we? I like to think we do, however I am not always so positive about that. I am certain that we have the potential to be better but keep creating nonsense like click bait to distract us from what is possible.